Pricing a home appropriately involves more than just looking at comparable properties that have sold. Pricing is dependent on comps certainly, but it is also affected by the condition of the property in comparison to others like it. The key to success is pricing appropriately from the beginning. It is always a temptation to price high and wait for an offer, a strategy that may have worked in the past, but is no longer effective in today’s market.
We live in the information age. There is so much information available to prospective buyers online that they are not fooled when they see an overpriced property. Gone are the days when information about a home was a well-kept secret. Today buyers have access to inside, outside, above, and street views of every property. These is so much information available online that nothing can be hidden. A click of a mouse or a touch on a smart phone provides every bit of information a buyer wants or needs.
This is where the condition vs price concept becomes very important. If there are four homes in a neighborhood all approximately the same age & size, that buyer will know before ever stepping foot in the door all they need to know about the property. Does it need painting? How does the roof look? Has it been updated inside or is it all original? Is it landscaped? Is the landscaping high or low maintenance? As I said, nothing is hidden in the age of information so it is vital that the price be equal to the condition of a property to generate interest in the property.
I can provide you with a comprehensive evaluation of your property and help you determine appropriate pricing from the start. Once you know how your home compares to others of like kind and quality, we can price appropriately and get the home on the market. There may be some simple fixes or updates that will help you get a higher price without a big investment in time and money. Once we have determined the price, we will work together to develop a plan of action and a marketing plan to expose your property to the greatest number of qualified prospective buyers. This assures you that if there is a buyer in the marketplace looking for a property like yours, they will find it and be able to contact me to arrange a showing.
Most buyers start their search on the internet. As a starting point the online portals are an excellent tool. However, there is no substitute for an experienced real estate agent to help you narrow down your choices and assist you in identifying the right property, at the right price, at terms and conditions that fit your individual situation.
You need a seasoned professional who is familiar with the market, the neighborhoods, schools, & amenities, to help you find your perfect place. I can assist with finding the right lender, I can provide you with the lists of Home Inspectors who can help you determine the condition of the property, and I will guide you through the very complicated process of buying property in today's Real Estate market.
Whether you are a First Time Home-buyer or you have purchased many properties in your lifetime, the buying process changes constantly. Lending guidelines have changed significantly in recent years and finding the right lender is critical to the approval process and a timely closing. You need guidance and support to keep the process moving forward. It is easy to get distracted by the many details involved in a real estate transaction, my job is to help make the process as smooth as possible. Buying in today’s world is not easy but it isn’t difficult, but you do need an experienced agent on your team. I can provide that guidance, call me and let’s get started.
Whether you are Selling or Buying, call or text to 928.242.0300.
Thank you for your consideration.
SANDRA PAULOW, ASSOCIATE BROKER, GRI, REALTOR®
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