Marketing – What is it?

Marketing is many things.  It is multi-faceted.  Marketing requires creativity, flexibility and consistency.  Marketing in Real Estate involves advertising, farming (working a specific neighborhood), referrals (asking for business from previous clients), calling on prospective clients & customers, and any combination of these activities.   

Advertising is the most commonly recognized form of marketing.  Clients who want to sell look to their agents to include their properties in real estate magazines, newspapers, on flyers, and other written materials.  Print advertising, while still effective, is not as popular as it once was.  With the advent of syndication of listing information to sites like,,, and countless others, the internet is the most popular resource for advertising.  I still utilize print advertising but on a limited basis.   

Online Marketing, as mentioned above, means including a property listed for sale on websites that distribute listing information on the worldwide web. It exposes a property to the greatest number of prospective buyers, most of whom start their home searches on the internet. Most sellers expect to find their properties online as well.  There is a downside to online marketing in that it allows prospective buyers to “hide” behind the obscurity of the web.  It also means they have access to a great deal of information without ever having to contact an agent. Sometimes that information is not current and it can be inaccurate.  However, when 90% of home searches start online, it is important that your home be visible to those prospective buyers.  As your agent you will have a strong online presence so your property information will be seen by those who are looking for their next home online.      

Technology and Social Media Sites add exposure to properties.  With the advent of sites like Facebook, Twitter, Linkedin, YouTube, and countless other social media sites, I can distribute information about your property to a very wide audience.  Mobile technology continues to advance and use of social media sites allows me to distribute information quickly and easily via these sites.  We live in a world where instant information is what the consumers expect.  These sites have mobile capability and that enables people to gain access to information about your property through their smartphones, tables or other electronic devices. Many of those application send me a message notifying me that someone is looking at one of my listed properties via a mobile device.      

Marketing includes many venues.  A combination of all the venues allows me to expose your property to the greatest number of people.  If you would like me to put together a marketing plan for your property, give me a call.  I am confident we could put together a plan of action to help you Get Your Property Sold. 

Sandra Paulow, Associate Broker, GRI, REALTOR®

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